It’s nothing new to notice how much business has changed as a result of the pandemic. Aside from moving most business online and employees to remote working setups, many businesses have to change the very nature of the services they’re providing to stay afloat. Similarly, it can be much harder to maintain a personal connection with customers if you’re not able to see them face to face. So, how do you do it?

Show appreciation

The fact that customers are continuing to support your business even when most peoples’ budgets have had to tighten by a few degrees is something that you should be genuinely thankful for. What better way to show that appreciation by adding little thank you notes and even perhaps some candy with every delivery! It’s a small touch that can mean a great deal to some. Just be sure to wash your hands before you handle anything that is going into packages with the products that you’re sending.

Don’t keep all marketing online

Online platforms make it easier to spread your message to more people more quickly than ever before, but that doesn’t necessarily mean it’s always the best option. Direct mail regularly ends up on top when it comes to cost-effectiveness. With printing and pre-press services with Action Mailing and Printing, you can make sure that your messages get through in color and quality. The average person will bin a marketing email as soon as they recognize it for what it is but are more likely to open their mail, whatever it might be.

Be helpful and reach out

The online world can still, of course, be utilized to great effect. The quicker communication as a result of the internet has been crucial to helping businesses update customers on any changes that have been made in response to the pandemic. What’s more, you can also use new customer service options like live chat from REVE Chat to make sure that even throughout the online experience, you can have a real person on the other side who is there to reach out and offer help. You can even incorporate webcam chat into your website if your customers prefer it.

Don’t forget them

Personalizing your customer’s experience with your business is going to be more crucial as you deal with them remotely more than any other way. They want to know that you’re treating them as an individual when you email them, when you call them, and when you chat with them. For that reason, it’s a good idea to use customer relationship management tools that allow you to save, update, and manage records on every individual customer that you do business with, including every conversation, purchase, and detail that’s relevant to how you do business with them.

The online world has helped a huge deal in helping us connect to customers online, but it can also feel much more distant than what is physical and real. Hopefully, the tips above can help you close that distance.